The world we live in seems to only get more and more hectic and keeping up with all that and trying to keep your house and family in order can be quite the task for many families. Having a neat and organized home can greatly improve the day to day aspects of any home no matter the size of the family.
For many of us clutter can create anxiety in both adults and their children and Lauren with Intentional Edit has a way of turning that around for her clients.


As many of us have seen the tv home shows, home organization professionals have become a much sought after necessity these days and can be a great asset for many families.
Lauren is one of the best home organizers in the Phoenix area and has a proven track record to backup her reputation. She has worked with many families in both large and small living environments and works her magic for them by educating them in the fine art of decluttering and organizing their homes and also helps them to create routines which can drastically cut down on the clutter and lack of organization.
She began her love for helping people organize their house when she was in 5th grade while spending the night at a friends’ house. She organized her friends closet and her friends’ mom loved it.  As the years went on she realized she had a knack for it.


Lauren states that organizing a house does more than just help with the clutter, it helps families to create a routine that kids and parents tend to like much more than just coming home and dumping their backpacks and sports equipment all over the floor.  Having a designated place for each child to keep their stuff makes it easy to see if anything is missing or out of place.
Lauren says that home organization is more of a mental game and not a one size fits all. It takes planning and getting everyone involved to sign on with a new way of thinking.


When Lauren first meets with a client she likes to have a consultation to get to know how the client goes about their daily routine. She prefers to build a relationship first and then learn how the client intends to use their space. From there she will build a game-plan to enhance the space and for their daily lifestyle. She wants it to become an extension of that clients lifestyle.  She says that getting organized is one thing but having it become functional and having it stay that way is the end goal.


For new or soon to be parents life can begin to become a little or a lot overwhelming. Lauren likes to get in and meet with them before they actually become parents. She has many ideas for this situation and can not only make a nursery look good but she can also help layout the entire house and laundry areas to be safe and efficient on the day that new parents first bring home their new child.


Lauren is a master at organizing but she also has a knack for interior design as well. Being that some clients don’t have the proper furniture to enable a more organized living environment she is well versed in helping her clients find the correct pieces to provide both form and functionality. She meets with clients who are either in beginning of a home renovation or who have already begun a renovation and she helps them to choose what will work best for them and their families lifestyle. If she can help it, she likes to be able to get in on the remodel plans before they are finalized in order offer her clients a better chance at getting it right the first time. She helps with layout and design as well as choosing the furniture and decor based on how it will function for the client.


We all like to look and feel good when we step out the house and having an organized closet is one way to make that happen. Lauren works with her clients and based on their wardrobe and lifestyle she can help set up a layout that will help them to feel good about what they have and to be able to use it on a daily basis. She likes to stress to her clients that keeping things that no longer fit their lifestyle isn’t in their best interest. It’s just more clutter that takes away from her efforts.
With most modern floor-plans the kitchen has become probably the most occupied room or area of any house nowadays. Having it organized makes for a much easier mealtime and for doing daily meal-prep and planning. This can lend to keeping a family healthy and to keep the dreaded junk food out of a daily routine. This is one of Laurens areas of expertise and she loves to help show parents that it isn’t all that hard to provide healthy meals on a daily basis by adding meal planning to the routine.


Although most of Laurens work is behind closed doors and never seen by most people she takes comfort in knowing that she can help with a the daily routines and help improve the overall lifestyle of her clients and their families.

You can reach Lauren either through her website https://www.intentionaledit.com
or through her social media:
https://www.instagram.com/intentionaledit/ 
https://www.pinterest.com/intentionaledit/
or her email: hello@intentionaledit.com​





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If you think of the housing market in the Phoenix area you know that it is vast and complex. With all of the different parts of town you could choose to live and the dozens upon dozens of  design styles to choose from you could literally lose your mind while trying to decide.
On the flip side of that is choosing a realtor to help find what’s right for you and to help guide you in the home buying process. If you want this process to be as painless as possible then you know that need to find someone who knowledge of valley and of the many rules and regulations that go along with it.


One name that stands out above the others is Jeff Fisher of RE/MAX Fine Properties. He specializes in great properties for buyers and sellers. Before Jeff decided to become a Realtor he worked for the City of Scottsdale As the Director of the Planning and Zoning department. Because of this he knows Scottsdale like few others can imagine.


After his 20+ years in working for the city he then went to work in the banking industry at First National Bank of AZ working directly for the President doing residential loan due diligence.
Being armed with all of the many years of combined experience in both of these two industries he knew could well on his own as Realtor and working for himself.


Being a Realtor isn’t an easy thing to start out in if you don’t have a large immediate circle of friends and family and business relationships to draw from. Sure anyone can go get their license and hang their name somewhere but can they actually sell? Jeff knew that he had the skills and background relationships to hit the ground running and he did just that. He used his circle of influence to be able to talk to seasoned pros and try to gain some insight but even then he still had people that would hold back key pointers because they didn’t like having him as competition. They knew his background and they knew he could become a force, which he has done over the years.


He states that even after all his years as a Realtor it is easy to lose sight if you don’t keep engaged in the market and to what is trending and what the clientele is looking for. Client engagement is probably the number one factor in being at the forefront of this industry. Knowing the neighborhoods and the surrounding communities is also key to helping people find the home they are looking for.


On the flip side “working with sellers can sometimes be a challenge as well” he said. He says that occasionally there are sellers that don’t want to modernize their properties before putting them on the market. He has had sellers that want top of the market value for their homes but have outdated styles that won’t fetch those prices without an update and end up staying on the market for years because they won’t listen to what the professional has to say. “It’s like going to a doctor or a lawyer and taking his advise.” Why wouldn’t you take the advice of an industry professional when dealing with probably the single largest asset that most people will ever own.”  This goes back to knowing your market and what is going to sell and what won’t.


So why would a client choose Jeff over all of the many choices in Realtors in the valley? His municipality and banking experience for one are enough to set him apart but also his philosophy in “Properties Promoted Properly”. He relies heavily on social media to help his buyers and sellers to get the job done. Gone are the days of posting door knockers and posting ads in newspapers. If you are not taking advantage of the free use of these platforms then you are not going to be engaged and you are going to miss out on much what can be done for your clients. With the millennial generation beginning to take over the market, you have to be in their wheelhouse and that done through social media.
 
When asked what he does differently at his open houses aside from the social media marketing  Jeff says the uses doughnuts. Who can refuse a quality doughnut every now and then?


With start of the new year and looking into the future, Jeff would like to grow by 50% with both buyers and sellers and if the market projections for the upcoming year are any indicator he should be able to do just that. Already the current inventory is low so it’s a sellers market making it very advantageous to have a home on the market right now.


You can find many people here in town with real estate license but won’t find many with the background, experience and credentials that you will find in Jeff Fisher With RE/MAX Fine Properties . With a proven track record and a finger on pulse of the market you can’t go wrong no matter what part of the valley you are interested in. ​


Jeff Fisher
Jeff@arizonasrealty.com
www.arizonasrealty.com
Direct: 602-531-0435

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The valley of the sun as we all know is very large and with all of the people here it tends to bring a lot of events in all sizes and for just about any taste under the sun. So with all of these events comes the need for food and I’m sure that most of us have seen the explosion and popularity of the food trucks here in Phoenix.


There are food trucks for any kind of food you can think of and many of them have figured out how to make it work and many have come and gone. To be successful in this game you need to be able to adapt or you won’t last long.


That’s where Mike and Vicki, the owners of Doughlicious Wood Fired Pizza & Specialties have excelled. They bought their first trailer not really knowing what they were really getting into. They say that “this business and the pizza concept kinda chose us, we didn’t choose it”. Yes they knew they were purchasing a pizza truck, but they didn’t know that it would become what it has for them in the past years. So their journey began…


They began to start working events and festivals around the valley and over time they have been at just about every one of them. As I was saying earlier, you need to be different, innovative and flexible in order to thrive much like a brick and mortar restaurant. They realized this right away and made a commitment to providing the freshest quality ingredients and highest possible service with a clean look and feel. They also quickly excelled at providing great products at a fast paced and a high volume environment as well as at a slower pace for more personalized service such as catering. That’s what sets Doughlicious apart from many others. Their attention to detail when it comes to using the freshest ingredients, continuously expanding their menu to meet unique needs, and delivering high-quality services are the things that built their reputation.  They are pleased to get inquiries from past event organizers and corporations to come back and work their public or private events on regular basis.


Their Doughlicious Wood Fired Pizzas include, but not limited to their traditional Margherita, Cheese and Pepperoni, as well as some unique flavors such as Meatlovers, BBQ Pulled Pork, BBQ Chicken, Pesto and Pesto Chicken, Supreme Veggie and more.


However, Doughlicious Pizza is not just about pizza although they do offer just about any kind of savory pizzas as mentioned above, they also offer dessert pizzas made with Nutella, marshmallows, Graham crackers and fresh berries.


With the many different events that they do comes many different menu requests and they are more than happy to oblige for their clients. They are also known for their giant curly fries, juicy burgers, flavorful sausages, and occasionally yummy funnel cakes and crepes.


They have taken to specializing in catering corporate events, private parties, weddings, anniversaries, school festivals, sports fundraisers, and so on. They say that catering usually calls for appetizers, salads and pizzas because of the ease of serving them and that those items work well in a catering type event.


On the other hand when they do the car shows, drag races, boat races and large shopping events, those types of events they can make the menu a little more complex because of all of the different types people that attend. They will still stick to their signature wood fired pizzas but they are able to add their grilled and fried menu in order to suit the crowds that usually come with big appetites.


When asked what they would have done differently if they were start it over again, they say that they would go after more of the catering side early on because the catering is a little more predictable.


After all they have learned a lot about this business and are very excited about their future. Their passion and dedication are clear when talking to them about it.


If you are looking for a caterer or a food truck for your private or public event, school, wedding, corporate function or any other occasion, you can contact Doughlicious here.


480.271.6606
Website: http://www.doughlicious.co/
email: info@doughlicious.co
Social Media:
https://www.facebook.com/doughliciousmobilepizza/ https://www.instagram.com/doughlicious_pizza/?hl=en
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When everyday life starts to catchup to you, you tend look for ways to alleviate the stress and break away from it all. Depending on your overall health you can find many different ways to remedy it. One of the more popular ways is to look to holistic healing and other related methods.  In Scottsdale and Phoenix you can find many providers of these services but if you want to have someone with experience then you need to look to Jenny’s Therapies in downtown Scottsdale.


Jenny has been in the field of holistic therapy for 37 years and has been in business for herself since 2010. She had spent 17 years working as a massage and colonic therapist before the the medical clinic that she worked for went of business.


What made her want to start her own business was that she was inspired by the uniqueness of the A.R.E. medical model which is a holistic approach. As with many of us, going out on your own and trying to make it work can be intimidating. Jenny just had to rely on her faith that God would bring her new clients and keep her going in the beginning until she made a name for herself. Well she did it and God took care of her because she has a thriving practice that she can be proud of and many happy and satisfied clients to back up that statement.


The treatments that she offers are massage therapy, colon hydrotherapy, reflexology, and Reiki (a healing technique based on the principle that the therapist can channel energy into the patient by means of touch) and free holistic counseling to cleanse your system, balance your energy and help you achieve optimum health.


Being in business in Scottsdale isn’t easy and staying competitive can be a struggle because of all of the competition especially with the big resorts nearby. Jenny says that many of her competitors starting raising their prices in past couple of years but not Jenny. She just didn’t feel it was right and has kept her prices low and let her technique and service speak for itself.
If a client were to be looking for her services they would find that her 27 years of experience, flexibility and her holistic approach would help to persuade then to give her a chance to earn their business.


Her marketing approach is done through a few different methods as most are today. She of course has her website but she also runs ads on YP and she relies on word of mouth do most businesses today. Word of mouth can be a far better marketing tool than any paid ad could ever be. All of these are used in order to help overcome the seasonality of her business even with the large year round population that Scottsdale and Phoenix have.


She offers many different packages to choose from starting from only $50 and has holiday specials available as well.


When asked why she still wants to be in such a seasonal and unique niche Jenny replied, “I love it”. How can you argue with that kind of passion?


Jenny can reached by phone at  (602) 568-0538 and her website
http://www.phoenixtherapiesllc.net 
She is open 7 days a week from 7 am - 7pm
She also has social media accounts set up on most platforms under Phoenix Therapies LLC ​

The town of Cave Creek is known for its western heritage and lifestyle. It is also known for having many unique shops and restaurants. With all of the choices that there are in Old Town Scottsdale for family owned shops and small businesses, what is the draw to Cave Creek?  Cave Creek has its own unique character and some would compare it to what Scottsdale once was decades ago. I recently made the drive up there and met with a local business owner, Lisa Baker. Lisa has a beautiful little jewelry shop and boutique. Etania Jewelry & Boutique will be 2 years old this October.  Lisa’s journey into the jewelry business began in 2008 when she began making it for herself and people began to notice it and would buy it right off of her neck. From those interactions, she realized she had something that people wanted and she began to do art festivals and fairs.
 
Lisa learned her craft from her grandmother when she was little and has been actively making and selling jewelry for the last 9 years. Prior to her own venture, she worked for a large retailer selling jewelry and decided it was time to go out on her own and skip the corporate world.
Her designs include handmade sterling silver and natural gem stones. She designs and makes all of her items in house and right out in the open for her customers to see. Her display cases are full of her designs and she also includes and sells the designs of other local artists.  Her boutique includes not only jewelry but custom one of kind handbags, blouses, skirts and many other items, many done by local artists. Lisa wants her store to be unique and feature items you can’t find elsewhere.  Her customers believe she has achieved that goal.
 
She stated that although the summers in Arizona can be a bit slow, this gives her more time to work on new pieces, as well as updating her website with more of her one-of-a-kind pieces.   She also has become a member of the Cave Creek Chamber of Commerce and like most savvy small business owners she has taken to social media to help with her brand.
 
So what does Lisa vision for herself in the future? She would like to either open another store or have a larger one. As she stated, when she opened this location she thought it would be plenty big enough to encompass all of her ideas.  She has since discovered after being there for a couple years, she needs more room. She says that she filled it fairly quickly and would like to be able to display more of her work as well as the other designers that she showcases.
 
If you are ever in Arizona and visiting the valley then I would recommend a drive north of Phoenix and Scottsdale to Cave Creek to visit Lisa and her shop, Etania Jewelry & Boutique. The town of Cave Creek has a lot of unique small businesses and restaurants. It is a fun way to spend the day and explore all that Cave Creek has to offer.  
www.etaniagems.com/ or call her at 602 429 0505