The town of Cave Creek is known for its western heritage and lifestyle. It is also known for having many unique shops and restaurants. With all of the choices that there are in Old Town Scottsdale for family owned shops and small businesses, what is the draw to Cave Creek? Cave Creek has its own unique character and some would compare it to what Scottsdale once was decades ago. I recently made the drive up there and met with a local business owner, Lisa Baker. Lisa has a beautiful little jewelry shop and boutique. Etania Jewelry & Boutique will be 2 years old this October. Lisa’s journey into the jewelry business began in 2008 when she began making it for herself and people began to notice it and would buy it right off of her neck. From those interactions, she realized she had something that people wanted and she began to do art festivals and fairs.
Lisa learned her craft from her grandmother when she was little and has been actively making and selling jewelry for the last 9 years. Prior to her own venture, she worked for a large retailer selling jewelry and decided it was time to go out on her own and skip the corporate world.
Her designs include handmade sterling silver and natural gem stones. She designs and makes all of her items in house and right out in the open for her customers to see. Her display cases are full of her designs and she also includes and sells the designs of other local artists. Her boutique includes not only jewelry but custom one of kind handbags, blouses, skirts and many other items, many done by local artists. Lisa wants her store to be unique and feature items you can’t find elsewhere. Her customers believe she has achieved that goal.
She stated that although the summers in Arizona can be a bit slow, this gives her more time to work on new pieces, as well as updating her website with more of her one-of-a-kind pieces. She also has become a member of the Cave Creek Chamber of Commerce and like most savvy small business owners she has taken to social media to help with her brand.
So what does Lisa vision for herself in the future? She would like to either open another store or have a larger one. As she stated, when she opened this location she thought it would be plenty big enough to encompass all of her ideas. She has since discovered after being there for a couple years, she needs more room. She says that she filled it fairly quickly and would like to be able to display more of her work as well as the other designers that she showcases.
If you are ever in Arizona and visiting the valley then I would recommend a drive north of Phoenix and Scottsdale to Cave Creek to visit Lisa and her shop, Etania Jewelry & Boutique. The town of Cave Creek has a lot of unique small businesses and restaurants. It is a fun way to spend the day and explore all that Cave Creek has to offer.
www.etaniagems.com/ or call her at 602 429 0505