The valley of the sun as we all know is very large and with all of the people here it tends to bring a lot of events in all sizes and for just about any taste under the sun. So with all of these events comes the need for food and I’m sure that most of us have seen the explosion and popularity of the food trucks here in Phoenix.
There are food trucks for any kind of food you can think of and many of them have figured out how to make it work and many have come and gone. To be successful in this game you need to be able to adapt or you won’t last long.
That’s where Mike and Vicki, the owners of Doughlicious Wood Fired Pizza & Specialties have excelled. They bought their first trailer not really knowing what they were really getting into. They say that “this business and the pizza concept kinda chose us, we didn’t choose it”. Yes they knew they were purchasing a pizza truck, but they didn’t know that it would become what it has for them in the past years. So their journey began…
They began to start working events and festivals around the valley and over time they have been at just about every one of them. As I was saying earlier, you need to be different, innovative and flexible in order to thrive much like a brick and mortar restaurant. They realized this right away and made a commitment to providing the freshest quality ingredients and highest possible service with a clean look and feel. They also quickly excelled at providing great products at a fast paced and a high volume environment as well as at a slower pace for more personalized service such as catering. That’s what sets Doughlicious apart from many others. Their attention to detail when it comes to using the freshest ingredients, continuously expanding their menu to meet unique needs, and delivering high-quality services are the things that built their reputation. They are pleased to get inquiries from past event organizers and corporations to come back and work their public or private events on regular basis.
Their Doughlicious Wood Fired Pizzas include, but not limited to their traditional Margherita, Cheese and Pepperoni, as well as some unique flavors such as Meatlovers, BBQ Pulled Pork, BBQ Chicken, Pesto and Pesto Chicken, Supreme Veggie and more.
However, Doughlicious Pizza is not just about pizza although they do offer just about any kind of savory pizzas as mentioned above, they also offer dessert pizzas made with Nutella, marshmallows, Graham crackers and fresh berries.
With the many different events that they do comes many different menu requests and they are more than happy to oblige for their clients. They are also known for their giant curly fries, juicy burgers, flavorful sausages, and occasionally yummy funnel cakes and crepes.
They have taken to specializing in catering corporate events, private parties, weddings, anniversaries, school festivals, sports fundraisers, and so on. They say that catering usually calls for appetizers, salads and pizzas because of the ease of serving them and that those items work well in a catering type event.
On the other hand when they do the car shows, drag races, boat races and large shopping events, those types of events they can make the menu a little more complex because of all of the different types people that attend. They will still stick to their signature wood fired pizzas but they are able to add their grilled and fried menu in order to suit the crowds that usually come with big appetites.
When asked what they would have done differently if they were start it over again, they say that they would go after more of the catering side early on because the catering is a little more predictable.
After all they have learned a lot about this business and are very excited about their future. Their passion and dedication are clear when talking to them about it.
If you are looking for a caterer or a food truck for your private or public event, school, wedding, corporate function or any other occasion, you can contact Doughlicious here.